Somewhere
between structure
and instinct.
Strategy
Product Designer
UX Research
(01)
About
01
Philosophy
Most design problems that look visual are actually structural. Five+ years across B2B platforms, marketplaces, and operational tools taught me to stop asking "how should this look" and start asking "what breaks if we get this wrong."
02
Process
The system gets mapped before Figma gets opened. The real constraint, a compliance requirement, an operator's mental model, a workflow nobody documented, has to be found first. Design follows from there. The result: interfaces that hold up under audit, under load, and under users who have no patience for friction.
03
How I work with teams?
Founders who need to ship yesterday, compliance officers who need it airtight, broker networks who need it simple, these aren't the same conversation, and they shouldn't be treated like one. Direct feedback comes with a better option already on the table. Not because problems are easy, but because showing up with only a critique isn't useful to anyone. The goal is always decisions that stick, for the team, for the product, and for the people using it.
(02)
No layers, just me
